Posted by Anneve
on Sep 11, 2013 in Goal Setting
| 0 comments
Autumn – a beautiful season of mists and mellow fruitfulness – I don’t know about you but I usually feel more energised and ready to get back to work in September than I do in January! I only have just over three months of 2013 left to do the preparation I need to make 2014 the best year ever – my intention every year! So I need to get all that planning and foundation work done now so that I can hit the year running on January 2nd. Whether 2014 turns out the way we hope will always depend on how clear we are about our goals and objectives. Just wanting more business, more clients, more money doesn’t cut it. In his book “37 Questions Everyone in Business Needs to Answer”, Dragons Den investor Duncan Bannatyne writes; “After 30-odd years in business, I’ve come to the conclusion that looking for an average of 20 per cent growth in profits each year is about right”. 1 How does that sit with you? Too stretched or not quite enough for you? It means that if this year you earned £20,000, a 20% growth target would have you aiming at £24,000 for 2014. If you’re on £30,000 you’ll be aiming for £36,000 etc, etc. Sounds quite achievable doesn’t it, but if 20% growth is good enough for Duncan then it’s good enough for me! If you measure your business in turnover v profits rather than income earned then you could make that difference just but reassessing your suppliers, making savings, cutting costs and renegotiating contracts as well as by winning new work. Setting stretched targets is great, but setting achievable ones is very satisfying too. So how else can you apply 20% growth targets to your business? You could aim to; Increase website visitors by 20% – If your site currently attracts 6000 visitors/year (ie 500/month) next year you’ll need to attract 7200 that’s only an extra 100 per month. Increase the number of blog posts you write by 20% – If you are currently averaging one a week that means you only have to fit in 10 more (just an extra 1 post per month). Increase the number of networking meetings you attend by 20% – If you’re averaging 1/month at the moment you only have to make 2.4 extra meetings during the year (let’s make that 3 as it would be rude to leave half way through!) How about spending 20% more time promoting your business next...