Welcome to The 10 Step Marketing Plan

Welcome to The 10 Step Marketing Plan

Are you a sole trader, mumpreneur, professional consultant, microbiz owner or just dreaming of running your own business?  Congratulations! It’s no mean feat setting up your own company, finding customers and keeping them happy as well as managing the rest of your life! Would a simple to follow, effective and above all affordable marketing plan help you stop wondering how to promote your business?...
Is Your Marketing Plan Working For You?

Is Your Marketing Plan Working For You?

If not, getting your business to a stage where referrals, orders and bookings come naturally only takes a little bit of know-how. So I’ve designed my 10 Step Marketing Plan especially for you. It’s based on my experience as a marketing consultant and web designer for small businesses with tiny or non-existent marketing budgets, where DIY marketing is the only option. I’ve seen too much money...
Warning: About Internet Marketing Cold Callers

Warning: About Internet Marketing Cold Callers

A few of my clients and contacts have been cold called by various internet marketing companies recently. They were offering one or more of these services: Search engine optimisation… we’ll get you to position 1 on page 1 of Google Social networking accounts… branded and set up ready to use, Facebook ad campaigns… Google ad management… we’ll get your business listed in...
Let’s Match Duncan Bannatyne’s Profit Growth Goals in 2014!

Let’s Match Duncan Bannatyne’s Profit ...

Autumn – a beautiful season of mists and mellow fruitfulness – I don’t know about you but I usually feel more energised and ready to get back to work in September than I do in January! I only have just over three months of 2013 left to do the preparation I need to make 2014 the best year ever – my intention every year!  So I need to get all that planning and foundation work done now so that I...
Step FIVE:  Promote Yourself

Step FIVE: Promote Yourself

Marketing and promotion used to be done in a broadcast format, ie you bought newspaper or magazine ads, dropped leaflets through doors or paid for a huge poster.  Now that we have the internet we don’t have to spend our hard earned cash on this expensive form of untrackable ‘outbound’ or ‘interruption’ marketing.   We can be targeted and specific about who we want to sell our goods to and then attract them to...
Step FOUR:  Place – Set Up Shop

Step FOUR: Place – Set Up Shop

We are so lucky to be setting up in business right now.  Where once we would have had to take out a lease on a shop, market stall or office space, we can now very comfortably and professionally work from the comfort of our own homes without the extra overheads or the inconvenience of having to waste time commuting to another building. We don’t have to be in at 9 or feel guilty leaving at 5.30.  Yes we end up...
Packaging Your Services

Packaging Your Services

When you’re shopping it’s easy to see that that a product’s outer packaging has been thought about very carefully before it hit the shelves.  The cardboard and plastic outer isn’t just there to protect the contents but to also convey important messages about cost, quality, convenience and the brand values the manufacturer would like us to associate with it. If you’re selling actual, tangible products that your...
Step TWO:  People – Your Ideal Client

Step TWO: People – Your Ideal Client

When I begin a marketing consultation with a client I of course always ask who their ideal customer is.  9 times out of 10 they will say something like ‘my product or service appeals or is useful to everyone!’  Even when I worked in marketing for a large airline we found it tricky to narrow down and define our core customer.  And as I started developing this course I fought with my Business Coach who had to...
The Importance of Acting Confidently

The Importance of Acting Confidently

So your marketing plan is working and you’re getting enquiries.  An equally important part of marketing is how you handle the interest in your business that you generate and manage the work you win. This came home to me recently when I came across a lady who is at the very beginning of setting up her business.  Unfortunately her nerves and lack of confidence almost caused me to cancel our agreement and use...
Step ONE: Define Your Product

Step ONE: Define Your Product

How to choose your Most Wanted Keywords and phrases (MWK’s) Chances are if you’re not sure what words and phrases people are using in the search engines to find your kind of product or service, you won’t be using them on your site. If you don’t use those specific words and phrases on your site, Google won’t think you’re relevant for them and there is very little chance that you will be rewarded with a sought...